Bleach anime return just got nostalgia points because Bleach fans were like 10-14 years old when Soul Society was in the works/was released in America so they weren't too picky about Bleach's typical patterns and nonsense, plus it "seems" cooler on the surface with the MTV styled openings and endings than One Piece and Naruto which appear more juvenile. But even the people who say Bleach really rocked in Soul Society couldn't defend it in Fullbring and TYBW and I have my doubts that an anime will save it. I will say the new Number One remix is beastly, and Bleach always had good opening songs, but that's about it.